Skip to main content
Go to accessibility options

Description

Haddon Hubbard Sundblom (American, 1899-1976)
I'd Love It, Coca-Cola advertising calendar, 1954
Oil on canvas
30 x 21 inches (76.2 x 53.3 cm)
Not signed

I'd Love It graces the May/June page of the Coca-Cola 1954 calendar and abounds with the all-American magic Haddon Sundblom brought to his now legendary work for the company. Fittingly, the work was one of seventy subjects selected to commemorate Coca-Cola's "budding years" leading up to the "blooming seventies." Won by a bottling plant at the Coca-Cola national convention in 1969, this piece has remained in the family of a former employee until now.




Condition Report*: Unlined. Faint stretcher bar lines, observed primarily under raking light. Faint areas of craquelure, primarily observed to areas of white under raking light. Small abrasion to lower center near background figure's foot on the right. UV examined.
Framed Dimensions 33.5 X 24.5 Inches
*Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Some condition issues may not be noted in the condition report but are apparent in the provided photos which are considered part of the condition report. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and shall not be liable for any damage/scratches to frames, glass/acrylic coverings, original boxes, display accessories, or art that has slipped in frames. All lots are sold "AS IS" under the Terms & Conditions of Auction.

Auction Info

Auction Dates
May, 2025
2nd Friday
Bids + Registered Phone Bidders: 8
Lot Tracking Activity: N/A
Page Views: 662

Buyer's Premium per Lot:
25% on the first $1,000,000 (minimum $49), plus 20% of any amount between $1,000,000 and $5,000,000, plus 15% of any amount over $5,000,000 per lot.

Shipping, Taxes, Terms and Bidding
Sales Tax information

Important information concerning Sales Tax and Resale Certificates. Learn More

Terms and Conditions  |  Bidding Guidelines and Bid Increments |  Glossary of Terms
Sold on May 2, 2025 for: $10,625.00
Track Item