- More
Joseph Christian Leyendecker (American, 1874-1951). Soldier's Pride, House of Kuppenheimer advertisement, 1916-1917. Oil...
Click the image to load the highest resolution version.Description
Joseph Christian Leyendecker (American, 1874-1951)Soldier's Pride, House of Kuppenheimer advertisement, 1916-1917
Oil on canvas
40 x 24 inches (101.6 x 61.0 cm)
PROVENANCE:
Private collection, New Rochelle, New York, acquired 1952;
By descent to the present owners.
Soldier's Pride was created as a component of Kuppenheimer's six-piece easel-backed World War I advertisement placards for in-store display. These pieces were expertly printed on a coated cardboard substrate so the black background would dramatically display the clothing item. Kuppenheimer & Hart Schaffner Marx were the two major manufacturers of military apparel during WWI & WWII. These images were very rarely used for advertising in America's mainstream periodicals - and the several known magazine appearances were always in trade journals or brochures specifically promoting military clothing.
The cardboard easel-backed placards measured approximately nineteen inches high and they appeared both in store windows and as point-of-purchase promotions near the cash registers. They all had the Kuppenheimer "K" in the upper left corner. Sometimes the units were produced with Kuppenheimer lettering below the image.
When America entered WWI in April 1917, Kuppenheimer was already manufacturing massive numbers of officer uniforms and apparel for enlisted personnel. This particular advertising campaign commenced in late 1916, and continued heavily until the end of 1917. Many Kuppenheimer stores displayed these patriotic advertising pieces through 1918. These Leyendecker showcards are coveted among collectors of US Military ephemera.
We would like to thank Bud Moon for his historical research on the usage of the present work.
More information about Joseph Christian Leyendecker, also known as Leyendecker, Joseph Christian, Joseph Christian Leyendecker.
Framed Dimensions 40.5 X 24.5 Inches
Auction Info
Buyer's Premium per Lot:
25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 12.5% of any amount over $3,000,000 per lot.
Calculate Custom Domestic Shipping Sales Tax information
Terms and Conditions | Bidding Guidelines and Bid Increments | Glossary of Terms
Floor auctions
Open for bidding: (View All)US Coins
Ends on 03/08/2021
Photography
Ends on 03/10/2021
Fine Art
Ends on 03/11/2021
Decorative Art
Ends on 03/11/2021
Fine & Rare Wine
Ends on 03/12/2021
Western & Texas Art
Ends on 03/12/2021
Comics & Comic Art
Ends on 03/13/2021
US Coins
Ends on 03/15/2021
Decorative Art
Ends on 03/16/2021
US Coins
Ends on 03/17/2021
Fine Art
Ends on 03/17/2021
Sports Collectibles
Ends on 03/18/2021
Nature & Science
Ends on 03/19/2021
World & Ancient Coins
Ends on 03/21/2021
US Coins
Ends on 03/22/2021
Fine Art
Ends on 03/24/2021
World & Ancient Coins
Ends on 03/25/2021
Jewelry & Timepieces
Ends on 03/25/2021
Comics & Comic Art
Ends on 03/25/2021
Movie Posters
Ends on 03/27/2021
World & Ancient Coins
Ends on 04/04/2021
Currency
Ends on 04/04/2021
Luxury Real Estate
Opens about 01/22/2021
Comics & Comic Art
Opens about 03/12/2021
Fine Art
Opens about 03/17/2021
Comics & Comic Art
Opens about 03/19/2021
Decorative Art
Opens about 03/18/2021
US Coins
Opens about 03/08/2021
Jewelry & Timepieces
Opens about 02/24/2021
Musical Instruments
Opens about 03/23/2021
Photography
Opens about 03/22/2021
Fine Art
Opens about 03/23/2021
Photography
Opens about 03/24/2021
Comics & Comic Art
Opens about 03/18/2021
Sports Collectibles
Opens about 04/01/2021
US Coins
Opens about 03/16/2021
Decorative Art
Opens about 03/26/2021
Historical
Opens about 03/29/2021
World & Ancient Coins
Opens about 03/21/2021
Fine Art
Opens about 03/31/2021
Fine Art
Opens about 04/01/2021
Currency
Opens about 04/02/2021
US Coins
Opens about 04/02/2021
US Coins
Opens about 03/22/2021
World & Ancient Coins
Opens about 03/28/2021
Decorative Art
Opens about 04/06/2021
Decorative Art
Opens about 04/08/2021
Currency
Opens about 04/12/2021
Illustration Art
Opens about 04/09/2021
Decorative Art
Opens about 04/09/2021
Entertainment
Opens about 04/12/2021
Luxury Accessories
Opens about 04/12/2021
Jewelry & Timepieces
Opens about 04/02/2021
Fine Art
Opens about 04/14/2021
Heritage membership
- Past Auction Values (prices, photos, full descriptions, etc.)
- Bid online
- Free Collector newsletter
- Want List with instant e-mail notifications
- Reduced auction commissions when you resell your
winnings
- Cash Advances
- More Bidders
- Trusted Experts
- Over 200,000 Satisfied Consignors Since 1976
Learn about consigning with us
Thank you for all that you did to make the auction sale of my silver and art glass consignment a tremendous success.View More Testimonials
HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)