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    DEAN CORNWELL (American, 1892-1960)
    The Great Things of Life-Travel, Edison Mazda Lamps/General Electric advertisement, 1921
    Oil on canvas
    36 x 34 inches (91.4 x 86.4 cm)
    Signed and dated lower left: Dean / Cornwell / 21

    Dean Cornwell's advertisements for companies like Coca-Cola, Palmolive Soap, and Philadelphia Blended Whiskey are as chock full of atmosphere and narrative drama as his magazine story illustrations. The present work graced one of eleven advertisements in "The Great Things of Life" series, commissioned by General Electric, which ran in monthly 1921 editions of The Saturday Evening Post. Each of these ads, designed by a different artist - among them, Arthur I. Keller, Elizabeth Shippen Green, Clarence F. Underwood, and Sarah Stillwell Weber -- suggested that the warmth of the Edison Mazda Lamp, or incandescent light bulb, went hand in hand with middle-class virtues and opportunities, including "Reverence," "Contentment," "Gratitude," and "Chums." For "Travel," Cornwell imaged a honeymooning couple disembarking from a car, about to enter a brightly illuminated inn:

    "The Honeymoon Trail is a trail of Light -- Soft lights, orange blossoms, and solemn vows - A handful of confetti, laughing goodbyes and a porch--light smiling its happy farewell -- Bright headlights throwing their radiance over the road; and the lights of welcome in an old-fashioned inn -- So another couple sets forth on the honeymoon trail -- a trail that lingers in memory as long as life lasts, indelibly etched by the magic of light. We speak of life as a journey; have you ever stopped to think how much Edison Mazda Lamps contribute to the pleasure of the journey?" (General Electric advertisement, The Saturday Evening Post, 1921).

    The present work is accompanied by three copies of the advertisement as featured in The Saturday Evening Post.

    More information about DEAN CORNWELL, also known as Cornwell, Dean, Dean Cornwell.

    Condition Report*: Lined canvas; scattered spots of faint dry craquelure visible under raking light; under UV exam, there appears to be minor inpainting along the far left top and upper left extreme edges. Framed Dimensions 43.75 X 41.75 Inches
    *Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Some condition issues may not be noted in the condition report but are apparent in the provided photos which are considered part of the condition report. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and shall not be liable for any damage/scratches to frames, glass/acrylic coverings, original boxes, display accessories, or art that has slipped in frames. All lots are sold "AS IS" under the Terms & Conditions of Auction.

    Auction Info

    Auction Dates
    May, 2015
    2nd Saturday
    Bids + Registered Phone Bidders: 5
    Lot Tracking Activity: N/A
    Page Views: 3,520

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