Description

    ALBERTO VARGAS (1896-1983)
    Original Pin-up Art
    Permanent Wave: Redhead, 1941
    Cold Wave Permanent Wave advertisement
    Caption: "It's new. it's different..It's the miracle in permanent waving."
    Gouache on paper mounted on board
    28in. x 24in. (sight size)
    Signed center right: a. Varga

    At a young age Alberto Vargas was taught the use of the airbrush by his father Max, who was a noted photographer. Vargas was hired by Esquire to replace George Petty as their pin-up artist, and the magazine required Vargas "Americanize" his name by dropping the "s". Esquire hired Vargas with a draconian exclusive contract and even copyrighted the "Varga" name. After the contract expired, Vargas signed on with Playboy and continued to paint his popular pin-up feature, signing the newer work as Vargas. This painting is reproduced on page 170 of Vargas: The Esquire Years, a Catalogue Raisonne.
    For this work, the figure was cut out and mounted to a larger paper; the edges of the figure are beginning to lift off the surface slightly.

    Keywords: pin-up, painting, redhead, advertisement, portrait, girl, fashion, glamour


    Estimate: $8,000 - $12,000.

    Condition Report*:

    Condition report available upon request.

    *Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. All lots are sold "AS IS" under the Terms & Conditions of Auction.

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    Auction Info

    Auction Dates
    October, 2004
    29th Friday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 1,162

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