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    Description

    ALBERTO VARGAS (1896-1983)
    Original Pin-up Art
    Permanent Wave: Redhead, 1941
    Cold Wave Permanent Wave advertisement
    Caption: "It's new. it's different..It's the miracle in permanent waving."
    Gouache on paper mounted on board
    28in. x 24in. (sight size)
    Signed center right: a. Varga

    At a young age Alberto Vargas was taught the use of the airbrush by his father Max, who was a noted photographer. Vargas was hired by Esquire to replace George Petty as their pin-up artist, and the magazine required Vargas "Americanize" his name by dropping the "s". Esquire hired Vargas with a draconian exclusive contract and even copyrighted the "Varga" name. After the contract expired, Vargas signed on with Playboy and continued to paint his popular pin-up feature, signing the newer work as Vargas. This painting is reproduced on page 170 of Vargas: The Esquire Years, a Catalogue Raisonne.
    For this work, the figure was cut out and mounted to a larger paper; the edges of the figure are beginning to lift off the surface slightly.

    Keywords: pin-up, painting, redhead, advertisement, portrait, girl, fashion, glamour


    Condition Report*: Condition report available upon request.
    *Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Some condition issues may not be noted in the condition report but are apparent in the provided photos which are considered part of the condition report. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and shall not be liable for any damage/scratches to frames, glass/acrylic coverings, original boxes, display accessories, or art that has slipped in frames. All lots are sold "AS IS" under the Terms & Conditions of Auction.

    Auction Info

    Auction Dates
    October, 2004
    31st Sunday
    Bids + Registered Phone Bidders: 6
    Lot Tracking Activity: N/A
    Page Views: 1,434

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