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    Norman Rockwell (American, 1894-1978)
    Before the Shot, The Saturday Evening Post cover study, 1958
    Oil on photographic paper laid on board
    6-3/4 x 6-1/8 inches (17.1 x 15.6 cm) (image)
    Signed and inscribed on the mat: My Best to Chris' friend / Joe Keenan / Sincerely / Norman / Rockwell

    The artist;
    Mr. Joseph S. Keenan, Le Roy, Illinois, gift from the above;
    By descent;
    Sotheby's, New York, May 21, 2014, lot 15;
    Acquired by the present owner from the above.

    Norman Rockwell Museum, Stockbridge, Massachusetts, August 1, 2014-August 1, 2016.

    L. N. Moffatt, Norman Rockwell: A Definitive Catalogue, Vol. I, Stockbridge, Massachusetts, 1986, pp. 216-17, no. C487b, illustrated.

    According to the artist himself, "I guess everyone has sat at one time or another in a doctor's office and examined his diplomas, wondering how good a doctor he was...This cover occasioned a great argument among my family and friends: how much of the boy's fanny should be showing. Some said more, some less. I finally locked the door of the studio and, after communing with myself for some time, lowered his pants to their present position, a compromise which avoids shocking nudity and yet reveals enough to provoke humor" (N. Rockwell, The Norman Rockwell Album, New York, 1961, p. 162).

    The present work is a preparatory study for Before the Shot, an illustration that graced the March 15, 1958 cover of The Saturday Evening Post. The scene takes place in the interior of Stockbridge physician Dr. Donald Campbell's office. Dr. Campbell was the model for the doctor, but while the little boy (Terry Locke) posed, Rockwell's favored model Louis Lamone served as the doctor's stand-in. One of the artist's most iconic and most popular images, the present study was exhibited alongside the final painting at the Norman Rockwell Museum in Stockbridge, Massachusetts.

    To learn more about this work, please refer to this CBS News coverage: //

    Condition Report*: Mat measures 12.25 x 10.375 inches; Framed Dimensions 13 X 11 Inches
    *Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Some condition issues may not be noted in the condition report but are apparent in the provided photos which are considered part of the condition report. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. All lots are sold "AS IS" under the Terms & Conditions of Auction.

    Auction Info

    Auction Dates
    May, 2018
    4th Friday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 8,337

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