DescriptionJOSEPH CHRISTIAN LEYENDECKER (American, 1874-1951)
Looks Good for '48, Amoco ad illustration, 1948
Oil on canvas
22 x 27 in.
Monogrammed lower left
This charming J. C. Leyendecker baby was used by Amoco, the American Oil Company, for their 1948 advertising campaign. The canvas has been cut down to eliminate the Amoco logo. Additionally, all of the advertising lettering was overpainted; a portion of the original lettering is underneath the white background. This image was also used extensively for billboard advertising during the 1948 advertising schedule. Small Amoco notepads and blotters were produced and distributed nationally.
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