Skip to main content
Go to accessibility notice

    Description

    DEAN CORNWELL (American, 1892-1960)
    The Great Things of Life-Travel, Edison Mazda Lamps/General Electric advertisement, 1921
    Oil on canvas
    36 x 34 inches (91.4 x 86.4 cm)
    Signed and dated lower left: Dean / Cornwell / 21

    Dean Cornwell's advertisements for companies like Coca-Cola, Palmolive Soap, and Philadelphia Blended Whiskey are as chock full of atmosphere and narrative drama as his magazine story illustrations. The present work graced one of eleven advertisements in "The Great Things of Life" series, commissioned by General Electric, which ran in monthly 1921 editions of The Saturday Evening Post. Each of these ads, designed by a different artist - among them, Arthur I. Keller, Elizabeth Shippen Green, Clarence F. Underwood, and Sarah Stillwell Weber -- suggested that the warmth of the Edison Mazda Lamp, or incandescent light bulb, went hand in hand with middle-class virtues and opportunities, including "Reverence," "Contentment," "Gratitude," and "Chums." For "Travel," Cornwell imaged a honeymooning couple disembarking from a car, about to enter a brightly illuminated inn:

    "The Honeymoon Trail is a trail of Light -- Soft lights, orange blossoms, and solemn vows - A handful of confetti, laughing goodbyes and a porch--light smiling its happy farewell -- Bright headlights throwing their radiance over the road; and the lights of welcome in an old-fashioned inn -- So another couple sets forth on the honeymoon trail -- a trail that lingers in memory as long as life lasts, indelibly etched by the magic of light. We speak of life as a journey; have you ever stopped to think how much Edison Mazda Lamps contribute to the pleasure of the journey?" (General Electric advertisement, The Saturday Evening Post, 1921).

    The present work is accompanied by three copies of the advertisement as featured in The Saturday Evening Post.




    Condition Report*: Lined canvas; scattered spots of faint dry craquelure visible under raking light; under UV exam, there appears to be minor inpainting along the far left top and upper left extreme edges. Framed Dimensions 43.75 X 41.75 Inches
    *Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Some condition issues may not be noted in the condition report but are apparent in the provided photos which are considered part of the condition report. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. All lots are sold "AS IS" under the Terms & Conditions of Auction.

    Shipping, Taxes, Terms and Bidding
    This item cannot be shipped using standard methods. Please contact us for more information.

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    May, 2015
    2nd Saturday
    Bids + Registered Phone Bidders: 5
    Lot Tracking Activity: N/A
    Page Views: 2,344

    Buyer's Premium per Lot:
    25% on the first $100,000 (minimum $14), plus 20% of any amount between $100,000 and $1,000,000, plus 12% of any amount over $1,000,000 per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2019 June 4 Photographs Signature Auction - New York .

    Learn about consigning with us

    I was very pleased with the results and with the professionalism of Alissa and Heritage Auctions! I will definitely auction with them again.
    Phyllis R.,
    Laramie, WY
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Video tutorial

    Getting the most out of search

    Recent auctions

    2014 November 21 Tiffany, Lalique & Art Glass Signature Auction
    2014 November 21 Tiffany, Lalique & Art Glass Signature Auction
    REALIZED $1,441,296
    2014 November 17 American Art Signature Auction
    2014 November 17 American Art Signature Auction
    REALIZED $6,712,638
    2014 November 14 American Indian Art , Pre-Columbian, & Tribal Art Signature Auction
    2014 Nov 14 American Indian Art, Pre-Columbian & Tribal Art Auction
    REALIZED $441,524
    2014 November 8 Modern & Contemporary Art Signature Auction
    2014 November 8 Modern & Contemporary Art Signature Auction
    REALIZED $5,683,719
    2014 November 6 Silver & Vertu Signature Auction
    2014 November 6 Silver & Vertu Signature Auction
    REALIZED $439,980
    2014 October 18 The Belo Collection of Texas Art Signature Auction
    2014 October 18 The Belo Collection of Texas Art Signature Auction
    REALIZED $624,835
    2014 October 16 Photographs Signature Auction
    2014 October 16 Photographs Signature Auction
    REALIZED $824,108
    2014 September 28 Nature & Science Signature Auction
    2014 September 28 Nature & Science Signature Auction
    REALIZED $1,089,341
    2014 Sept 13-14 Gentleman Collector Signature Estate Auction
    2014 Sept 13-14 Gentleman Collector Signature Estate Auction
    REALIZED $1,725,292
    2018 October 12 Illustration Art - Dallas
    2018 October 12 Illustration Art - Dallas
    REALIZED $1,745,893