Auction Name: 2025 November 14 American Art Signature® Auction

Lot Number: 67012

Shortcut to Lot: HA.com/8231*67012

Norman Rockwell (American, 1894-1978)
Forward America, 1951
Oil on canvas
46 x 36 inches (116.8 x 91.4 cm)
Signed lower center: Norman / Rockwell

Property from the BSA Settlement Trust, Sold for the Benefit of Survivors of Childhood Sexual Abuse

LITERATURE:
Boy Scouts of America Calendar, Brown & Bigelow Co., Saint Paul, Minnesota, 1951, n.p. illustrated;
Boys Life Magazine, The Boy Scouts of America, New York, February 1951, cover, illustrated;
W. Hillcourt, Norman Rockwell's World of Scouting, New York, 1977, p. 115, illustrated;
M. Moline, Norman Rockwell Encyclopedia, Indianapolis, Indiana, 1979, p. 225, fig. 8-33, illustrated;
L.N. Moffatt, Norman Rockwell: A Definitive Catalogue, Vol. I, Stockbridge, Massachusetts, 1986, pp. 280-81, no. A71, illustrated;
J. Csatari, Norman Rockwell's Boy Scouts of America, New York, 2009, pp. 58-9, illustrated.

Painted in 1951, Forward America captures the enduring ideals of service, unity, and progress that defined both the Boy Scouts of America and Norman Rockwell's artistic vision. Created during what is widely recognized as Rockwell's finest period-when his technical mastery and emotional depth were at their peak-the work reflects the balance of hope and vigilance that characterized early postwar America.

In this commanding composition, five figures stand shoulder to shoulder, representing successive stages of service and maturity. From left to right, Rockwell depicts a cub scout, boy scout, explorer scout, Air Force cadet, and Navy seaman, each gazing resolutely toward the horizon. The arrangement moves from youth to adulthood, a visual progression symbolizing moral growth, civic responsibility, and national continuity. The central boy scout, gripping his troop flag, serves as the moral axis of the group-his steady gaze epitomizing the scout motto: Be Prepared. Every detail reveals Rockwell's extraordinary precision-the sheen of insignia and buttons, the weight of the flag's fabric, the individuality in each boy's face. The composition's upward angle and luminous backdrop elevate the group to near-heroic stature, capturing both reverence and resolve.

Forward America belongs firmly to Rockwell's mature postwar oeuvre, a period defined by both technical virtuosity and moral clarity. As noted by the Norman Rockwell Museum, "Rockwell's most prodigious work... took place in the 1940s and 1950s. The drama and instability surrounding World War II and the Korean conflict, the excitement of the post-War economic boom, and the greater attention to politics through mass media all provided inspiration to Rockwell as he painted his vision of America..." (Norman Rockwell Museum, www.nrm.org). In this sense, Forward America extends those ideals beyond illustration into the realm of national portraiture-a visual anthem to courage, preparedness, and purpose.

The year 1951 marked a new chapter in America's self-definition. The Cold War was escalating, the Korean conflict was underway, and the nation once again looked to its youth as symbols of resilience and moral strength. For Rockwell, the boy scouts offered a timeless lens through which to affirm those values. Having painted for Boys' Life and the BSA calendar for decades, he understood the scouts not merely as emblems of patriotism, but as embodiments of ethical continuity-linking service, sacrifice, and the enduring promise of America.

In Forward America, Rockwell distilled these themes into one of his most stirring images. Painted at the height of his career, the work transcends illustration to become a national emblem-a vision of strength, discipline, and hope carried forward by the next generation.


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