Verdura Diamond, Gold Bracelet ...
Auction amount: $81,250.00
Sold: Dec 12, 2022
Verdura (Sicilian, 1898-1978)
Also known as: Fulco di Verdura; Duke Verdua
Birth Place: SicilyBiography:
About Jewelry Designer Verdura
Duke Fulco di Verdura (1898 – 1978) led a vibrant life. His awe-inspiring designs and iconic patrons are legendary. His great friends and supporters Cole and Linda Porter introduced him to Coco Chanel, who immediately recognized his talent. He created a pair of Maltese cross cuffs for Coco, using cabochons set in white enamel. Inspired, she had them remade as costume jewelry for her shop, thus beginning an eight-year collaboration between Verdura and Chanel. Devoted client Diana Vreeland introduced Verdura to Paul Flato, “Jeweler to the Stars”.
He went on to set up his own boutique in New York, backed by Cole Porter and Vincent Astor. A prolific artist, Verdura’s business partner Joseph Alfano is credited with saving much of his original artwork, which is still in use today. The name and designs were acquired by Ward Landrigan, in 1985, who continues crafting timeless Verdura treasures to the same high standards as the company’s namesake.
How Much is Verdura Jewelry Worth?
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Best Place to Sell Original Verdura Jewelry
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Brief Biography of Verdura
The Sicilian Duke of Verdura, Fulco Santostefano della Cerda, began his career in 1926 as a costume jewelry designer for Coco Chanel. He left her Paris locale to work for Paul Flato in the United States. In 1939, Verdura opened the first of his salons where his love of nature could be fully displayed. It was reflected in his signature designs: the scallop shell, the frame, and the wing. He created animals and figures utilizing shells, diamonds, and enamel. His fame and influence impacted both the jewelry industry and fashion worlds. Verdura is single handedly credited for renewing interest in enameled jewels. He also implemented the rope motif in modern jewelry, a first. Verdura sold his business and retired to London, where he died in 1978. The company continues to produce fabulous jewels based upon Verdura’s original artwork.
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