Welcome Sign-In | Register
Sold for: Sign-in or Join (free & quick)
includes Buyer's Premium (BP) 


ROLF ARMSTRONG (American, 1889-1960)
"Hello Everybody!", Brown & Bigelow calendar illustration, circa late 1920s
Pastel on board
27 x 37 in.
Signed center right

As one of Armstrong's most iconic works, this artwork appeared as a calendar illustration, on playing cards, as the cover for College Humor magazine, 1929, as an illustration in the book Pin Up Dreams, The Glamour Art of Rolf Armstrong and various advertisements; a collection of which are included with this lot.

Formerly in the estate of Mike Wooldridge.

Mike Wooldridge was a lifetime collector and co-author of Pin Up Dreams, The Glamour Art of Rolf Armstrong by Janet Dobson and Mike Wooldridge, a monograph on Rolf Armstrong that was researched and enthusiastically compiled over many years. Wooldridge was one of the greatest scholars of Armstrong and deemed "Father of Pin-Up Artists."

Condition Report*:

Light pin-point punctures on the center right and left edges as well as on the bottom center edge. One pin-point pierce to the right of the figure's head. Two light linear scratches to the right of figure's head. Possible light linear abrasion to the right of figure's nose. Not examined outside of frame. Framed under glass to an overall size of 35 x 45 inches. Frame has a depth of 3-inches.

Armstrong, Rolf:Rolf Armstrong is one of those famous American pin-up artists who created an array of amazing art work, portraits, and sketches. He was born to Richard and Harriet Armstrong on April 21, 1889. Later, the family moved to Detroit where Rolf spent most of his childhood. He started taking interest in art and paintings at a very young age. In 1919, Rolf decided to visit Paris to study art and literature. He made another trip to Paris later that same year to study at Académie Julian. After finishing his studies, he returned to New York and started his own art studio. In a very short period of time, he became quite popular for his unique and outstanding pin-up art creations. During the 1920s and 1930s, a number of his works appeared on covers of popular magazines and sheets of music. Later, he became famous for making celebrity portraits. Some of his notable celebrity portraits include Greta Garbo, Boris Karloff, and Mary Pickford. In 1921, Rolf Armstrong took up a course at Minneapolis to learn more about calendar art production. He studied this at Brown & Bigelow. In 1926, Armstrong’s work was widely popular throughout magazines and calendars. Later in 1927, he became one of the most popular calendar artists. During the early 1930s, he was hired by RCA to create calendar paint pin-ups exclusively for their advertisements. In 1960, Rolf Armstrong took his last breath on the Oahu Island of Hawaii. Even today, he is one of the best pin-up artists in our country.

*Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. All lots are sold "AS IS" under the Terms & Conditions of Auction.

Service and Handling Description: Requires 3rd Party Shipping (view shipping information)

Sales Tax information  |  Terms and Conditions

Bidding Guidelines and Bid Increments

Glossary of Terms

Auction Info

Auction Dates
July, 2013
31st Wednesday
Internet/Mail/Phone Bidders: 4
Lot Tracking Activity: N/A
Page Views: 3,231

Buyer's Premium per Lot:
25% on the first $100,000 (minimum $14), plus 20% of any amount between $100,000 and $1,000,000, plus 12% of any amount over $1,000,000 per lot.

Heritage membership

sold in the last year

Join Now - It's Free

  1. Past Auction Values (prices, photos, full descriptions, etc.)
  2. Bid online
  3. Free Collector newsletter
  4. Want List with instant e-mail notifications
  5. Reduced auction commissions when you resell your

Consignments wanted

Consign to the 2016 April 30 Photographs Signature Auction - Dallas.

Learn about consigning with us

Your staff is excellent and your promptness in lot delivery is great.
J.S. ,
Salisbury, NC
View More Testimonials receives more traffic than any other auction house website. To compare for yourself, visit:

Video tutorial

Getting the most out of search

Recent auctions

2015 October 14 Illustration Art Signature Auction - New York
2015 October 14 Illustration Art Signature Auction - New York
REALIZED $1,907,464

© 2015 Heritage Auctions | All Rights Reserved