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Lot
78321

NORMAN ROCKWELL (American, 1894-1978). Man with Rod and Reel, preliminary study for an advertisement, circa 1940. Oil on...

2013 Apr 11 - 12 Beverly Hills Signature Illustration Art Auction #5126

 
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Auction Ended On: Apr 11, 2013
Item Activity: 9 Internet/mail/phone bidders
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Location: Heritage Auctions - Beverly Hills
9478 West Olympic Blvd., 1st Floor
Beverly Hills, CA 90212

Description:
NORMAN ROCKWELL (American, 1894-1978)
Man with Rod and Reel, preliminary study for an advertisement, circa 1940
Oil on board
10 x 14.5 in. (image)
Initialed lower left

Condition Report*:

Presnts very nicely in a custom wood frame. UV examination reveals minor points of inpaint on man's frame and two pomys points on his sweater; scattered inpaint on the extreme. Framed to an overall size of 19.25 x 23.5 inches.

Rockwell, Norman:Born in New York City on February 3, 1894, Norman Rockwell began his illustrious career at a young age, receiving his first commission to paint Christmas cards at sixteen and illustrating his first book just the following year. Rockwell’s artwork made its debut on the cover of The Saturday Evening Post on May 20, 1916, becoming his first of 323 covers that would be published by the iconic American magazine over the next 47 years. Accordingly, his success with The Post captured the attention of other publications including Life, Judge and Leslie’s, and the young artist enjoyed a fruitful income throughout the 1920s. He received commissions from household names such as Jell-O, Boy Scouts of America and Orange Crush soda, among others. The 1930s and 40s also proved to be prolific periods in Rockwell’s career, despite some critics who pigeonholed his work as “kitschy”— intended for reproduction use only and therefore lacking in true artistic merit. Even some of his contemporaries referred to Rockwell as an “illustrator” instead of a painter—a label he willingly embraced. Nevertheless, Rockwell used his creative platform to draw upon social and cultural issues facing America and was praised by the public for his ability to capture the triumphs and tribulations of the common man. His political and social commentary became more apparent during the latter part of his career, and he began to receive greater recognition as an artist when he contributed to several projects condemning racism and stressing the importance of integration for the younger generations. His influence on society remains memorialized not only through his paintings but also the publications, advertisements and literature that exposed his body of work to a wider audience and allowed the greater public to appreciate what he had to say.

*Heritage Auctions strives to provide as much information as possible but encourages in-person inspection by bidders. Statements regarding the condition of objects are only for general guidance and should not be relied upon as complete statements of fact, and do not constitute a representation, warranty or assumption of liability by Heritage. Please note that we do not de-frame lots estimated at $1,000 or less and may not be able to provide additional details for lots valued under $500. All lots are sold "AS IS" under the Terms & Conditions of Auction.

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